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Zeynep Tufekci (; ; ) is a Turkish-American sociologist, and the Henry G. Bryant Professor of Sociology and Public Affairs at Princeton University. She is also a columnist for The New York Times. Her work focuses on social media, media ethics, the social implications of new technologies, such as artificial intelligence and big data, as well as societal challenges such as the COVID-19 pandemic using complex and Systems theory. According to The Chronicle of Higher Education, she is one of the most prominent academic voices on social media and the new public sphere. In 2022, Tufekci was a Pulitzer Prize finalist for her "insightful, often prescient, columns on the pandemic and American culture", which the committee said "brought clarity to the shifting official guidance and compelled us towards greater compassion and informed response."
Before becoming a regular columnist, she was a frequent contributor to The New York Times and The Atlantic. She has also written columns for Wired and Scientific American. Prior to Princeton, she was a professor at Columbia University's Craig Newmark Center for Journalism Ethics and Security, a faculty associate at the Berkman Klein Center for Internet and Society at Harvard University,Columbia Journalism School. " Dr. Zeynep Tufekci to Join Columbia Journalism School's Craig Newmark Center for Journalism Ethics and Security ". March 25, 2021. and an associate professor at the School of Information and Library Science at the University of North Carolina and associate professor at the University of Maryland Baltimore County.
Tufekci was a Visiting assistant professor at the Department of Sociology and Anthropology at the University of Maryland Baltimore County from 2005 to 2008 and assistant professor from 2008 to 2011.
In 2012, Tufekci became a faculty associate at the Berkman Klein Center for Internet & Society at Harvard University. During this time, Tufekci expressed concern about political campaigns impacted by and driven by big data in the form of "Smart Campaigns". This early warning was eventually recognized as prescient after Donald Trump was elected in 2016. At this time, Tufekci also focused on explaining social contagion and mass shootings and its direct relation to social media. She has repeatedly urged both online and in op-eds that outlets should avoid repetition of the killer's name and face as well as step-by-step discussions of their methods. The phenomenon of suicide contagion via social media and news coverage is part of Tufekci's analytical work.
In 2016, Tufekci was featured in a special report by The Economist on technology and politics in which she argues that the increasingly individualized targeting of voters by political campaigns is leading to a reduction of the "public sphere" in which civic debate takes place publicly. In May 2017, Tufekci's first book, , was published by Yale University Press.
In 2020 during the COVID-19 pandemic, Tufekci was critical of the mainstream media for failing to explain the importance of mask wearing, and is often cited as one of the first to take up the importance of mask wearing in the mainstream media. This led to Tufekci becoming one of the academics who advised the WHO on adopting a mask recommendation. In addition to her mainstream media writing during the COVID-19 pandemic, Tufekci has co-authored articles published in Academic journal reviewing evidence that the SARS-CoV-2 virus is airborne, with British medical professor Trisha Greenhalgh and environmental engineering professor Linsey Marr.
Tufekci has given a series of TED talks on online social change, technology, the role of artificial intelligence and machine learning, and the role of social media and tech companies. She has also been a regular contributor at Wired.
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